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Brand Equity — Marketing Analytics | Online Guide for Marketing Professionals
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Customer Equity: What It Is and Why Marketers Should Use It | Televerde
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Brand Equity: What it Is & Why It's Key to Your Business | Marketing Evolution
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Performance Magazine Marketing performance: measuring brand equity - Performance Magazine
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NielsenIQ's Winning Brands' Brand Equity Index | MM
Brand Equity Model | Reviewing the Concept of Brand Equity
